Jan.
1. On 1 January, STARJOY(“STARJOY” or the “Company”, together with its subsidiaries, the “Group”, “we”, “our” or “us”) officially participated in the property service project of China Southern Airlines Hunan Branch. This was the first time that the Group entered the public infrastructure service projects of airport and aviation, which cover office buildings, educational buildings and apartments.
Mar.
1. On the 59th “Learn from Lei Feng Day” in March, the Group’s property communities jointly launched a “Lei Feng Month” activity for a term of one month to promote the spirit of Lei Feng, providing property owners of the communities with convenient services, free medical services, and paying visits to elderly singletons on over 100 occasions.
2. On 8 March, shopping malls under the management of the Group nationwide sent warm greetings to female property owners, consumers and merchants, and cooperated with the relevant local government departments, volunteer associations and other organisations to hold splendid activities to help realising brand appreciation and growth of customer traffic and sales.
3. From 30 March to 6 April, Zhuhai Aoyuan Plaza* (珠海奧園廣場), under the management of the Group, jointly held the “Star Children’s Art Exhibition” with Zhuhai Women's & Children's Hospital* (珠海市婦幼保健院) and Zhuhai Disabled Persons’ Federation, caring for autistic children.
Apr.
1. In April, properties under the management of the Group held the small but warm activities, “Find More Beauty (悅見美好)”, to provide “home delivery (跑腿到家)” special services for a total of 70 communities, helping property owners to purchase goods and materials, receive and send packages, clean up rubbish, irrigate flowers and feed pets, etc. 32 projects initiated the “Online Class Aid Action” to provide property owners with services such as printing, network debugging and stationery purchase, so as to provide assistance and support to property owners effectively.
May.
1. During the May Day holiday, shopping malls under the management of the Group across the country launched a special activity, “Planting and Healing ( 植愈)” research institute, to comfort the hearts of every working people. The activity was favored by workers thereafter and the average daily customer traffic and average daily sales in general increased by approximately 40.55% and 52.71% respectively as compared to that of the corresponding period of last year.
2.In May, Yulin Aoyuan Plaza under the management of the Group actively assisted relevant departments in Yudong New District to build a comprehensive nighttime economy zone which was over 600 metres in length. The zone integrates food, leisure and entertainment activities after one month’s upgrading works through the linkage between government and enterprises, achieved growth in both daily average customer traffic and sales and facilitated the booming nighttime economy in Yulin.
3. On 11 May, the Group and Ming Yuan Cloud and Woxiang* (明源雲沃享) officially launched the consumer platform construction project to further promote the Group’s digital strategy and accelerate the construction of a new era of digital business operation and management model.
Jun.
1. During the Dragon Boat Festival, over 100 communities under the management of the Group carried out a wide variety of Dragon Boat Festival activities, including wrapping rice dumplings, sending out wormwood, visiting elderlies and playing interactive games, etc. It attracted a total of nearly 20,000 property owners in the communities to participate. The Group’s great performance demonstrated our aspiration for a better life. Meanwhile, in order to seize back the lost “festival ambiance”, Aoyuan Plaza, Aoyuan City Plaza across the country have tapped into the profound connotation of Dragon Boat Festival's culture, creating traditional folklore activities and interactive performances of the past and the present to enrich consumers’ spiritual and cultural life, and enhance national cohesion and cultural identity.
2. On 22 June, the Group officially launched the Aoyuejia Work Order System to enrich the information feedback channels of property owners. Through the Aoyuejia Work Order System, property owners can report matters and repairs any time around the clock.
3. On 24 June, the launching ceremony of the 2022 “Bright Guangxi • Consumption GO” for Night Life Carnival (Yulin Station) was held in Yulin Aoyuan Plaza* (玉林奧園廣場). Under the theme of “Be Together, Be Beautiful”, the event was held to make every efforts to “stabilising consumption, expanding market and fighting battles”.
4. On 27 June, Pubei Aoyuan Plaza* (浦北縣奧園廣場) of the Group took the initiative to assume social responsibility, and joined hands with the local merchants and Rongxin social workers in Pubei and other devoting teams to go into the special schools in the Pubei County to carry out charity donation activities and bring love and blessings to the exceptional children.
5. In June, during the 21st national “Production Safety Month”, the Group conducted a total of 478 emergency drills where 7,695 people took part in such events, and carried out 909 safety inspections, 457 safety publicity sessions which covered more than 60,797 people, 421 safety training sessions which covered 6,988 employees, merchants and business owners.
Jul.
1. In July, the Group formally launched the “EMC Energy Conservation Re-engineering Project” to carry out energy saving re-engineering without increasing property owners' burden and lowering service quality, which also saved expenses of public area lighting for property owners and reduced annual carbon emission by approximately 6,540 tons.
2. In July, the Group seized the summer economy and created a warm summer activity “Le Xue Tang” to cater for the parent-child clientele, striving to provide quality and comprehensive educational services to the surrounding citizens and school-age children, and meeting the extracurricular and artistic development needs of more students, while providing a warm and relaxing shopping and dining venue for parents with children. Several shopping malls also focused on the current “Chinese Trend” hotspots, with “Meeting” as the theme of the summer in July to create the “Dunhuang Research and Study Center”.
3. From 1 July onwards, more than 100 communities of the Group’s properties carried out high-temperature caring actions, providing herbal tea, Chinese desserts, milk tea, watermelon and other summer drinks to frontline staff and property owners, thereby servicing the property owners with care.
Aug.
1. In August, dozens of communities within the Group’s properties carried out a variety of summer activities, including water parties, fish catching, summer camps, and starry film festivals, etc., to give children a taste of summer fun.
2. On 4 August, which was also the Double Seventh Festival in the People’s Republic of China (the ”PRC”), in celebrating our tenth anniversary, the Group held a series of events in our shopping centres nationwide under the theme of the month, the “Companionship”, to repay our consumers. On the day of the event, “Little Sun Balloon Rain”, handicraft DIY, stage performance, garden tour, etc., and other exciting Double Seventh Festival activities brought a pleasant festive atmosphere and rich consumption experience to the customers.
Sept.
1. On 7 and 8 September, ZCC Certification Co. Ltd. was invited by our property segment to conduct a review of our three standard systems to ensure the applicability and effectiveness of our ISO9001:2015 quality management system, ISO14001:2015 environmental management system and ISO45001:2018 occupational health and safety management system.
2. During the Mid-Autumn Festival, our shopping malls carried out a series of activities under the theme of “Completeness”, linking up the venue consumption lines and setting up activity booths such as sandbag throwing, ring game, lantern riddle guessing, needle threading and jade rabbit lantern DIY to interactively enhance consumers’ shopping experience. During the campaign period, sales of the shopping centers under the Group's management increased by approximately 30.68% year-on-year. In addition, the Group’s Aoyue Premium E-commerce Platform* (奧悅優選電商平台) launched 1,000 Mid-Autumn Festival gift boxes, including various types of mooncakes, liquor, grain and oil gift boxes, and promoted them to property owners nationwide, with online sales of festive gifts exceeding RMB2 million in a single month, representing a year-on-year increase of approximately 52%.
3. On 22 September, Mr. Zhu Wanguo, President of Guangdong Commercial Real Estate Leasing Association, Mr. Su Jianyun, Secretary-general, and Mr. Zhang Haile, Head of the Pan-Pearl River Delta Special Committee and General Manager of Guangzhou Xinshitiandi Plaza* (廣州新市天地), together with parties from many brands such as Hand-in-hand Water Plant* (携手水廠), Zhizhu Hotpot* (冠菌自助火鍋), Wusong Grill* (武松燒烤), Lujiamama* (盧家媽媽), FAVO HOMO and others visited Guangzhou Panyu Aoyuan Plaza* (廣州番禺奧園廣場) for studying and research.
4. On 27 September, Mr. Li Chunkui, Secretary of the Jiulongpo District Committee of Chongqing Municipality, and Mr. Li Shun, Deputy Secretary of the district committee and Mayor of the district, together with the main leaders of the district fire fighting, business committee and streets, visited Chongqing Pan Long Aoyuan Plaza* ( 重慶盤龍奧園廣場 ) for research and careful guidance on fire fighting and pandemic prevention.
Oct.
1. During the National Day, the Group decorated over 300 communities nationwide with red flags, lightings and seasonal flowers, etc., so that property owners could feel the festive sentiment without leaving their communities. At the same time, our shopping malls held a series of activities with the theme of “Making Dreams” under the concept of “Helping to Realise The Chinese Dream Through Innovative Business Models”, and invited consumers from all over the country to explore the power of “Dreams” and to create a dream and realise the dream together by creating interactive activities with in-store merchants. A series of activities and offers covering food, drinks, recreation and shopping were launched to spread the warmth of the experience across the country and created another peak in customer flow and sales.
Nov.
1. Since November, more than 100 property communities of the Group nationwide have successively carried out their heart-warming activities such as morning seeing off and evening greeting, delivering warm drinks and breakfast. Thereby, the owners can feel the warmth from the Group in this winter. In addition, the Group’s shopping malls took “Blossoming” as the theme of this month and a number of commercial projects were carried out nationwide for activities such as training, safety drills, and entertainment, etc., whereby consumers can enjoy a relaxed and pleasant shopping experience.
2. On 9 November, being the 31st National “Fire Publicity Day”, the properties under the Group's management carried out over 300 fire drills and more than 500 fire linkage testswith over 7,000 participants, and organised more than 750 safety trainings and safety publicity, covering more than 90,000 people.
3. On 16 and 17 November, “The 20th Annual Conference of Mall China International Forum & EXPO on New Species of Commercial & New Consumption Scenario in China” was grandly held in Chengdu. The Group’s commercial management department participated in the conference as a strategic partner and was awarded as the “Member Unit of the Standing Council”.
Dec.
1. In December, not only did the Guangzhou Panyu Aoyuan Plaza* (廣州番禺奧園廣場) ushered in its 10th anniversary, the Group’s commercial management business also went through its 10th year of operation, the Shopping Centre nationwide will further interpret the new style of commercial real estate with the theme of “Future”.