Commercial Operation is committed to providing consumers with a better lifestyle and social experience platform. Our core business philosophy is to “Build Urban Life Centers and Continuously Enhance Property Value”. Commercial Operation provides whole-process, one-stop commercial operation and management services, which covers the entire commercial real estate chain, from preliminary planning, commercial design and technical consulting to investment agency, opening preparation, asset operations and so on. Commercial Management provides commercial operation services for projects of the China Aoyuan Group Limited under two brands, namely Aoyuan Plaza and Aoyuan City Plaza, as well as for third-party projects. As of 2024, we have provided commercial operation services to 15 shopping malls/office buildings, with a total managed building area of approximately 606000 square meters and an annual passenger flow of nearly 300 million people, with businesses across the provinces of Guangdong, Chongqing, Hunan, Jiangxi  and Guizhou Municipality, etc. We also have a number of high-quality projects in such cities as Guangzhou, Meizhou, Zhuzhou, Hefei and so on, providing local citizens with all-round customer-centric shopping services such as goods and convenient consumption services, accurate information push and service response, membership services, management output and asset operation services.

1.High-Quality Goods

Commercial Management and our shopping malls provide customers with safe, high-quality goods, as well as elegant dining, leisure and recreational environments and services.

2.All-Round People-Oriented Convenient Shopping Services

Commercial Management and our shopping malls provide customers with convenient services across the entire shopping process from the moment the customer arrives, including WiFi, parking, and rentable phone chargers. In addition, there are also value-added services, such as baby care rooms, lockers, mobile phone charging, self-service photo taking, public service facilities, convenience services, etc.

3.Accurate Information Push and Service Responses

Commercial Management and our shopping malls provide timely information services, sending information about promotional activities and fashion information through a variety of channels to customers.

4.Premium Membership Services

Commercial Management and our shopping malls provide membership points and rewards. Members can enjoy regular activities and extra discounts. 

5.Management Output and Asset Operation Services

According to the features of each commercial project, Commercial Management offers management output services, covering preliminary planning and positioning, investment strategizing, building retrofitting, marketing promotion and refined operations, providing a professional and mature service system to promote the value appreciation of asset-light projects.

The property management sector has the national first-class qualification for property services and has acquired Le Life Smart Community Service Group Co., Ltd. and Beijing Boan Property Service Co., Ltd. to expand the scale of property management.

As the pioneer of Yuesheng Life, the property management sector always adheres to the service concept of "matching hearts and treating each other with sincerity", upholds the core values of "customer first, pragmatic and efficient, responsible, and sunny and healthy", and provides full life cycle services for real estate. The business layout covers developer services, community services, value-added services, commercial writing services, public building services, etc. The formats involve boutique residential buildings, commercial complexes, medical services, government agencies, cultural and tourism colleges, etc. In the new situation of property industry transformation, STARJOY WeChat service account upgrades property services, realizes humanized customer service windows, and provides 24/7 online services with a 3-minute response time to meet the needs of homeowners, providing one-stop solutions for daily trivial matters. Offline, by setting up the community "STARJOY Life Service Station" and implementing the "property service+life service" model proposed by ten ministries, we aim to connect the last mile of the community and provide services such as express delivery, purchasing daily necessities, renting and selling beautiful homes, and health care within the community. We also aim to create eight core operational advantages, including the "six in one" community management model with new era characteristics. Realize intelligent and scenario based community services, and create an ideal future community life through the innovative smart service model of "property+health+technology".